Core Principles

We pride ourselves on the fact that customers are coming to us sooner and staying with us longer. Our culture, guided by a set of core company principles, ensures we always match our knowledge with enthusiasm.

Stay Customer Centered

Execution at the store level ensures success at the corporate level. That's why we think of our organizational chart as inverted, with stores at the top. The ideas and execution that inform our strategy and drive our success come from customers, our associates, and all of us who are committed to listening.

Have a Competitive Mindset

We seek competitive individuals who demand the best of themselves, who constantly strive to meet and surpass the next challenge, and who set the bar continuously higher. We are in a fast-paced business that demands much and delivers much to those who always improve.

Encourage Hands-On, Empowered Leadership

GameStop management is deeply involved in both long-term strategy and day-to-day operations. We lead by doing and work diligently to engage and empower every associate to create lasting and creative solutions. We seek, promote, and reward top talent; continuously bring out the best in others; remain focused on what matters to our people and our business; and we make creative, courageous decisions focused on our customers and our associates.

Take Personal Responsibility

We are in the game business, but GameStop isn't a game: it is a business that we take seriously and we realize that our shareholders expect the best we have to offer, just as we expect the best from ourselves.

Embrace Change as Opportunity

We believe that the most successful organizations and people are willing to reinvent themselves as often as needed. This principle has helped us build an innovative and profitable business that protects our large family of associates.

This approach is understood and valued by each of the communities where we operate. It also embodies our commitment to shareholders, associates, vendor partners and customers-to constantly strive to increase our value at all levels and foster growth and opportunity today and in the years to come.
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