Coordinator, Omni-Channel Marketing in Grapevine, TX at GameStop

Date Posted: 7/30/2018

Job Snapshot

Job Description

Description:

Working with general supervision, the Coordinator, Omnichannel Marketing is responsible for implementing successful online marketing campaigns.   Reporting to the Senior Manager Integrated Marketing, this position executes marketing plans and campaigns including affiliate marketing, paid search, retargeting, product listing ads, and search engine optimization (SEO). An associate may interact with his or her supervisor several times a week, perhaps daily, to receive guidance and feedback. Some non-routine activities may require a supervisor’s advance approval.


ESSENTIAL JOB DUTIES AND RESPONSIBILITIES*

  • Provide support for customer acquisition initiatives including but not limited to: paid search, search engine optimization, retargeting, PLA’s and display advertising.
  • Manage financial reconciliation including monthly budgeting and invoicing
  • Execute the multichannel marketing plan.
  • Communicating regularly with key affiliate partners.
  • Sourcing, evaluating and recruiting new affiliate partners.
  • Maintaining relationships with affiliates and other partners as well as motivating partners to improve campaign performance; maintaining relationships with network providers. 
  • Coordinating with online agencies to ensure successful execution of paid search campaigns.
  • Understand and analyze campaign results and make use of this intelligence to inform future business decisions.
  • Screen potential online marketing vendors to determine if there is a justifiable business case for moving forward.
  • Collaborate with other groups in Marketing, our agencies and our business partners to support business unit strategies and goals.
  • Manage relationships in a manner acceptable to others and to the organization; adhere consistently with all organizational policies related to our respectful workplace
  • Demonstrate a consistent commitment to field-focused service by prioritizing field-based requests, responding quickly and favorably to field-based feedback, by minimizing tasks, and proactively seeking ways to help store teams focus on customer service as productively as possible
  • Work collaboratively with others within and outside of his or her function to achieve goals, simply processes, reduce costs, prevent loss, and to ensure that work is completed safely, accurately, and on time
  • Responsible for adhering consistently with all employment policies as stated in the employee handbook provided or as provided by his or her supervisor
  • Model the high level of customer service expected of all GameStop associates including, but not limited to, responding to voice mails and emails within organizationally defined timeframes, completing projects as committed, responding to others’ feedback appropriately, and making optimal use of organizationally limited resources by offering assistance to other functional teams when appropriate
  • Model team commitment by adhering to the team's expectations and guidelines; fulfilling team responsibilities; and demonstrating personal commitment to the team by being cooperative, collaborative, and flexible


RELATED COMPETENCIES

  • Planning and Organizing – Establishes courses of action for self and others to ensure that work is completed efficiently and effectively.
  • Innovation and Problem Solving — Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities
  • Customer Focus – Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs.
  • Creativity– Generates creative solutions in work situations; tries different and novel ways to deal with work problems and opportunities.
  • Technical & Professional Knowledge/Skills– Must be comfortable with analytics and use these numbers to drive business decisions

BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)

  • Bachelor's degree (B. A.) from accredited four-year college or university required
  • Previous e-commerce experience preferred.
  • Passion for gaming preferred.

MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES

  • Candidate should have proficient knowledge of Windows-based business computers and Microsoft Office programs; specifically Outlook, PowerPoint, Project and Word. Candidate must have expert level proficiency with Excel.
  • Knowledge of Google Analytics and online reporting metrics and analysis.
  • Understanding of Google AdWords, Google Merchant Center and Search Console.
  • Candidate must possess excellent analytical, problem solving and decision-making skills.
  • Candidate should have excellent organizational and communication skills
  • Proficient data analysis skills with attention to detail.
  • Ability to remain flexible and adapt to changing priorities with promptness, efficiency and ease
  • Consistently demonstrates a commitment to GameStop policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities
  • Ability to work cooperatively and collaboratively with others; conducts working relationships in a manner acceptable to others and to the organization
  • Ability to work under demanding time constraints and production goals
  • Demonstrated capacity to operate and work effectively within a novel and changing environment
  • Proficient ability to communicate effectively with others using spoken and written English
  • Proficient ability to remain effective under stress, and respond to pressure in a manner acceptable to others and to the organization
  • Demonstrated ability to model customer-focused behaviors leading to outstanding customer experiences