Marketing and Promotions Associate Manager in Grapevine at GameStop

Date Posted: 3/26/2018

Job Snapshot

Job Description



Working independently, the Marketing and Promotions Associate Manager is responsible for developing and implementing strategic, customer-centric, partnership marketing programs for new software and hardware product launches.   Associates in the role have a clear vision of the marketing objectives and strategies for each launch and directs the implementation of supporting tactics across the organization (including Merch/buyers, brand, loyalty, digital, email, .com, creative services, social, Ops, PR, customer service, etc.), and outside the organization with advertising and social media agency partners and external publisher/supplier partners. The role will possess a thorough understanding of the specialty retail marketing business while developing a passion for the GameStop brand and customer.   


•         Partner closely with Merch/Buyers to identify and review, recommend marketing plans for each new software and hardware launch

•         Collaborate with internal and external partners to facilitate the launch of integrated marketing programs and ensuring alignment with GameStop's marketing calendar.

•         Partner with in-house Creative Services and Advertising/Promotion agencies to develop promotional and collateral materials for title launches and other promotional events.

•         Balances multiple projects and effectively manages agencies and partners to ensure timely and on budget completion

•         Recommend innovative marketing ideas to drive more new sales in software and hardware 

•         Manages agency partners and ensures work is commensurate with contractual agreements

•         Ability to evaluate media plans, messaging strategies and creative concepts presented by agencies to ensure cost effective and on target delivery of objectives

•         Participate in strategic planning meetings contributing to the development of quality, innovative and creative ideas

•         Leverage category and consumer insights to deliver strategic thinking and elevate agency concepts

•         Identify and propose ways to improve and streamline process and procedures with internal and external partners

•         Clearly communicate project specifics and ongoing status to all team members and keep team members/supervisors informed of project developments/issues


•         Building Partnerships- Identifies opportunities and acts to build strategic relationships between one’s area and other areas, teams, departments, units, or organizations to help achieve business goals.

•         Results Oriented- Understands objectives and ensures all programs drive to achieve those results. Evaluates activity on an ongoing basis to optimize and improve performance.

•         Planning and Organizing- Establishes courses of action for self and others to ensure that work is completed efficiently and effectively.

•         Collaboration: Working effectively and cooperatively with others; establishing and maintaining good working relationships.

•         Customer Focus: Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs.

•         Formal Presentation – Presents ideas effectively to individuals or groups; delivers presentations suited to the characteristics and needs of the audience.

•         Innovation- Generates innovative solutions to work situations; trying different and novel ways to deal with work problems and opportunities


•         Bachelor’s degree in marketing or related field from an accredited program

•         At least 3 years of marketing or agency experience preferred


•         Proficient written/verbal communication and presentation skills using spoken English 

•         Proficient organizational skills, with the ability to handle multiple, overlapping, and potentially conflicting priorities

•         Proficient ability to meet demanding, evolving and potentially overlapping deadlines

•         Proficient knowledge of Microsoft Office software programs like Excel, PowerPoint and Word

•         Consistently demonstrates a commitment to GameStop policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest and ethical responsibilities

•         Proficient project planning skills, including the ability to organize, prioritize and control job responsibilities to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities

•         Ability to remain effective under pressure; ability to handle stress in a manner that is acceptable to others and to the organization

•         Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions

•         Demonstrable capacity for learning agility