Marketing and Promotions Associate Manager in Grapevine, TX at GameStop

Date Posted: 5/26/2018

Job Snapshot

Job Description



Working under the general direction, the Associate Marketing Manager is responsible for implementing multi-channel marketing programs for Trades and Pre-Owned categories for GameStop stores and online. Associate in the role should have a clear vision of the marketing objectives and strategies for each launch and directs the implementation of supporting tactics across the organization (including Merch/buyers, brand, loyalty, digital, email, .com, creative services, social, Ops, PR, customer service, etc.), and outside the organization with advertising and social media agency partners.  This position is instrumental in also securing “owned” media support with internal stakeholders  and ensuring it is reflected on the annual Trades and Pre-Owned marketing  calendar as well as GameStop’s Global Annual Calendar and disseminated to key stakeholders. 

The role will possess a passion for a fast-paced environment, and the individual must have strong project management skills and attention to detail. This role will interact with a supervisor frequently, perhaps daily, for direction and guidance.


•         Own implementation of owned channel marketing, including channel specific creative brief development and kick-offs. Brief development under the direction of the manager.

•         Participate in strategic planning meetings, contributing to the development of quality, innovative and creative ideas rooted in insights and data science.

•         Own maintaining marketing promotional calendar and dissemination of information to the appropriate parties.

•         Own creative Trade & Pre-Owned asset creative approval for “owned medias”, including instituting a creative review process to ensure manager approves campaign assets holistically. 

•         Ensures all legal copy, offer information, store list, URL, event pages and any other supportive information for media channels is created and delivered to key stakeholders within timeline and with accuracy. 

•         Owns smaller scale special marketing projects and campaigns as assigned and needed. 

•         Oversee the execution and timely, accurate delivery of deliverables.

•         Ability to evaluate messaging strategies and creative concepts presented by agencies to ensure cost effective and on-target delivery of objectives.

•         Owns responding to Store Communication request related to Trades & Pre-Owned within 48 hours.

•         Clearly communicate project specifics and ongoing status to all team members and keep team members/supervisors informed of project developments/issues.

•         Actively strive to fully understand GameStops “Circle of Life”  business and omnichannel integration opportunities (New, Trades, Pre-Owned, Collectibles).

•         Manage relationships in a manner acceptable to others and to the organization.

•         Model the behaviors expected of all GameStop leaders including, but not limited to, a drive for results, with a demonstrable bias for action; high levels of emotional intelligence, maturity, and professionalism; giving, receiving and responding to feedback effectively; a consistently high service orientation; and demonstrable commitments to diversity, inclusion, a respectful workplace, and integrity.


•         Builds Relationships: Identifies opportunities to build relationships and work well with various cross functional partners internally and externally essential to achieve ultimate business goals

•         Detail-Oriented and Organized: Establishes courses of action for self and others to ensure that work is completed efficiently and effectively

•         Strong Communication Skills: Ability to clearly communicate to individuals or groups; actively keeps all parties involved and updated

•         Collaboration: Working effectively and cooperatively with others; establishing and maintaining good working relationships

•         Results Oriented:  Understands objectives and ensures all programs drive to achieve those results. Evaluates activity on an ongoing basis to optimize and improve performance

•         Innovation: Generates innovative solutions to work situations; trying different and novel ways to deal with work problems and opportunities

•         Customer Focus:  Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs

•         Self-Starter: Ability to take projects and run with them with little supervisor intervention


•         Accredited bachelor's degree in marketing, advertising or a related field required

•         3-5 Years marketing or agency experience, with a preference for retail or restaurant background  


•         Expert understanding of brand marketing and promotions, event planning, and facilitating effective agency relationships

•         Proficient project planning skills, including the ability to organize, prioritize and control job responsibilities to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities

•         Proficient ability to communicate effectively and providing feedback  

•         Working ability to craft and deliver persuasive strategic analysis and direction, distilling essential insights into clear, concise recommendations

•         Working analytical skills, including a demonstrated ability to use data to drive insights leading to related business recommendations and desired outcomes

•         Proficient relationship building skills, including the capacity to predict and manage behavior, build and leverage cross-functional partnerships within and outside of the organization, and leverage influential leadership

•         Demonstrated capacity for innovative thinking, including a high-risk tolerance

•         Working ability to assertively solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists

•         Demonstrably high accuracy orientation, including the ability to manage details to the organization’s satisfaction

•         Proficient knowledge of Windows-based computers and Microsoft Office programs; specifically, Excel, Outlook, PowerPoint, Project and Word

•         Consistently demonstrates a commitment to GameStop policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities