Marketing Manager, Data Analysis and CRM Insights in Grapevine at GameStop

Date Posted: 4/2/2018

Job Snapshot

Job Description


Working with general supervision, the Data Analysis and CRM Insights Marketing Manager leverages a combination of strategic, quantitative, technical and presentation skills to deliver impactful analyses and easy-to-understand insights while partnering with business leaders, outside agency partners and marketing channel owners to help bring these insights to life in the form of executed customer facing campaigns.   Associates in the role recognize and proactively explores instances where CRM can enhance business decision making, improve the customer experience, and lead to incremental revenue initiatives. As an expert in customer analytics and insights, this role collaborates with business stakeholders, external partners, and IT to influence improvements in the customer data and analysis environments; and may serve as the business stakeholder for data-related technical projects.  This role is generally characterized by moderately high levels of scope and complexity, and a high level of independent decision making.


  • Identify and perform marketing-focused analyses and campaigns that connect consumer data/insights with actionable new business opportunities
  • Leverage analytical CRM tools to identify, blend, and analyze available customer data sources and information
  • Interpret business requests and needs by proactively mining data sources, developing easily understood hypotheses, and working with cross-functional marketing teams to action on these insights by creating customer facing cross channel campaigns
  • Initiate, develop, and perform analytical projects centered around understanding customer behavior and motivations that can lead to better business decisions
  • Contribute (influence, define, guide initiatives) in driving change and improvement in GameStop’s customer data environment
  • Serve as a principle owner and business representative during data-related IT projects; including development of business requirements and use cases, and performing data validation to assess quality of data/database improvement projects
  • Work closely and collaboratively with individuals throughout the organization from a variety of functions
  • Model the behaviors expected of all GameStop employees including a drive for results, with a demonstrable bias for action; high levels of emotional intelligence, maturity, and professionalism;  giving, receiving and responding to feedback effectively; a consistently high service orientation; and demonstrable commitments to diversity, inclusion, a respectful workplace, and integrity


  • Business Advising — Creating valued business partnerships with internal customers; proactively identifying business opportunities for internal customers; conveying a firm understanding of the customer’s business drivers.
  • Collaboration – Working effectively and cooperatively with others; establishing and maintaining good working relationships
  • Ownership – Has a high degree of ownership for all projects assigned to him/her.  Proactively solving problems and soliciting feedback, ensuring completion, accuracy and quality of work delivered within expected time lines
  • Urgency – Has a strong action orientation and completes projects in a timely and efficient manner
  • Quality Orientation – Accomplishes tasks by considering all areas involved, no matter how small; shows concern for all aspects of the job; accurately checks processes and tasks; being watchful over a period of time.
  • Technical/Professional Knowledge and Skills – Having achieved an exemplary level of technical and professional skill or knowledge in position-related areas; keeps up with current developments and trends in areas of expertise.


  • Bachelor’s degree from an accredited program in Business, Marketing, Mathematics, Statistics, Marketing Analytics or other related field required; Master’s degree preferred.
  • 3-5 years of full-time, organizational experience that includes consumer insights and analytic data modeling, complex financial and consumer-facing marketing analyses, related business planning, supporting system integrations, and building hypothesis-driven, executive-quality presentation
  • Experience in Marketing Analytics, preferably in a retail or ecommerce environment
  • Experience with customer relationship management (CRM) preferably in a retail environment One year of management consulting or other presentation-intensive analytical experience preferred


  • Expert enterprise-level business analysis skills, including the ability to gather, organize, scrutinize, analyze, and interpret large datasets and then make actionable, sustainable business recommendations based upon those analyses
  • Highly proficient ability to effectively develop and deliver simple, impactful presentations from complex data and analytic insights using charts, graphs or other representations to audiences of varying responsibility within the company
  • Proficient understanding of project planning and implementation, including the ability to work effectively with tight timelines, high quality standards, and demanding, potentially overlapping priorities
  • Intermediate to Expert working knowledge of SQL
  • Proficient ability to work with Tableau and Alteryx; Expert knowledge preferred
  • Expert working knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
  • Working knowledge of retail store operations
  • Proficient ability to work under demanding time constraints and production goals
  • Expert verbal and written communication skills; ability to communicate effectively with others using spoken and written English, including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding
  • Strong interpersonal skills
  • Passion for video games and understanding of game industry dynamics is a plus
  • Consistently demonstrates a commitment to GameStop policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities