Senior Creative Copywriter in Grapevine, TX at GameStop

Date Posted: 6/16/2018

Job Snapshot

Job Description


The Senior Creative Copywriter guides and writes creative, retail focused, customer-facing copy, and consumer communication campaigns across GameStop channels. The Senior Creative Copywriter also develops and maintains messaging direction and execution across internal and consumer channels to execute business objectives and organizational and departmental strategies. Working with general supervision, the role works collaboratively with creative partners, business teams, and external partners to ensure that copy, art, and business goals join to create communications solutions that meet objectives and represent a consistent organizational voice and brand presence.

Associates in the role take tasks from initial concept through final release, including related research. The principal business outcome for this position is to create meaningful and effective communication experiences for customers, as well as consistent voice and tone, resulting in greater consumer interest and engagement with GameStop across all channels and demographics. An associate in this position will interact with his or her supervisor as needed as well as work closely Marketing and other internal departments to assure key business objectives and overall communication direction is aligned and on mark. Most activities are completed without a supervisor’s advance approval.


  • Develop and guide a consistent voice and style for written materials in print and web, as well as creating and maintaining copy templates and style guides for ongoing use in marketing-based communications
  • Maintain standards in customer-facing written content, ensuring consistently high quality information.
  • Write and develop creative concepts across media display advertising, print advertising, direct mail / direct response, email marketing, print advertising, collateral, etc. for PowerUp Rewards campaigns and consumer communications initiatives.
  • Collaborate with partner departments to ensure consistency of voice and tone across in-store, social, ecommerce, digital and other customer-facing GameStop channels; coordinate related collaborative activities.
  • Serve as a subject matter expert regarding the gaming industry and culture; research related trends
  • Proofread and edit a wide range of scheduled and unscheduled marketing materials daily for clarity, style consistency, spelling and grammar.
  • Contribute satisfactorily to a work environment that values entrepreneurial thinking, risk tolerance, and the ability to improve by learning from one’s mistakes
  • Gather, organize, analyze, summarize and respond favorably to frequent and substantive feedback from others
  • Model the high level of customer service expected of all GameStop associates by responding to voice mails and emails within organizationally defined timeframes, completing projects as committed, responding to others’ feedback appropriately, and by offering assistance to other functional teams when appropriate
  • Manage relationships in ways acceptable to others and to the organization.


  • Collaboration: Working effectively and cooperatively with others; establishing and maintaining good working relationships.
  • Compelling Communication: Clearly and succinctly conveying information and ideas to individuals and groups; communicating in a focused and compelling way that captures and holds others’ attention.
  • Technical/Professional Knowledge and Skills: Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise.


  • At least 4 years of post-secondary education in Journalism, Marketing, Communications or equivalent experience required; Bachelor’s degree preferred
  • At least 6 years’ experience in an agency or corporate department conceiving and writing copy for online promotions, banners, landing pages, websites and emails for a consumer-oriented product/service. Related experience in a multi-unit retail environment preferred
  • Portfolio of writing samples and examples of prior work required


  • Expert ability to communicate effectively with others using spoken and written English — bilingual English/Spanish communication skills preferred
  • Expert knowledge of writing for consumer communications for display in application and web-based email clients
  • Expert editing and proofreading skills
  • Displays a genuine passion for writing and creative expression
  • Strong interest in video games preferred
  • Proficient organizational skills, with the ability to handle multiple, overlapping, and potentially conflicting priorities.
  • Proficient ability to meet demanding, evolving and frequently overlapping deadlines.
  • Proficient ability to interact effectively with employees at all levels within the organization, as well as external resources and vendors.
  • Proficient knowledge of Microsoft Office software programs, especially Excel, PowerPoint and Word; expert knowledge of Mac and PC-based Word preferred
  • Working knowledge of organizational branding and its relationship to customer experience
  • Expert ability to respond favorably to frequent feedback, including multiple, potentially conflicting revisions
  • Proficient ability to complete projects quickly, as needed, to ensure that the department's production objectives are achieved
  • Expert ability to work cooperatively and collaboratively with other professionals, including the ability to respond favorably to creative differences of opinion and to handle stress in a manner acceptable to others.
  • Consistently demonstrates a commitment to GameStop policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities.