Vice President, Omnichannel in Grapevine, TX at GameStop

Date Posted: 12/6/2019

Job Snapshot

Job Description



Working independently and strategically, the Omnichannel Vice President will be the principle architect and leader of GME’s Omnichannel strategic vision, including web operations, performance marketing, merchandising and implementation of GME’s value proposition across both brick and mortar and digital GME properties.  This role will oversee and own the P&L and will be accountable for expanding market share for the Omnichannel business, while driving revenue and a unified, experience across all GME channels.  This role is responsible for all business functions, customer service, analysis and product management within the Omnichannel organization. As part of the GME senior leadership team, this role will require close and collaborative partnerships with executive-level officers across the company including Merchandising, Technology, Marketing, Store Operations, Supply Chain and others, as well as managing several external partners to prioritize and enable new customer experiences across multiple digital channels.    This associate will interact with his or her supervisor and senior leadership as needed.  Most activities are completed without a supervisor’s advance approval. This role is generally characterized by high levels of enterprise-level scope; strategic, functional, and relational complexity, and a high level of independent decision making.


  • Define and lead strategic direction to build GME’s Omnichannel capabilities with a focus on driving consumer engagement and revenue in all channels
  • Serve as a principal Omnichannel architect leading new and entrepreneurial ways to drive business growth and improve engagement of the consumer digital experience
  • Accountable for growing online customers and revenue to achieve company targets, increasing consumer engagement and delivering strong margins for new customer growth
  • Responsible for P&L, for the Omnichannel business and will be accountable for developing strategies to enhance the brand and deliver profitable growth
  • Lead the long-term strategies in development for promotions, advertising, merchandising, site content development and creative execution
  • Provide superior quality shopping user experience for the customer, including compelling visual presentation, easy navigation and seamless shopping experience
  • Oversee web analytics and performance reporting
  • Partner with Merchandising, Marketing, Supply Chain to collaborate on the strategy of all channels and execution of the digital customer experience
  • Be the Omnichannel thought leader and champion for the organization by communicating the capabilities, functions, and omnichannel experience across the organization
  • Partner and gain alignment with key stakeholders at the executive level across the company
  • Work with internal and external partners to develop insights and actionable recommendations to drive new, sustainable business opportunities and build organizational capability through continuous improvement
  • Communicate with and involve senior leadership in insights and analyses regarding omnichannel trends
  • Drive outstanding business results through traditional management functions, now or in the future, by sourcing and selecting talent, coaching and development, workforce and project scheduling, performance assessment and general talent planning
  • Empower employees and develop top talent; create opportunities for skill development and career progression
  • Lead with enthusiasm for GameStop mission, customers and people
  • Create a team culture of collaboration, trust and accountability
  • Coach teams actively and provide constructive feedback to develop future talent
  • Model the behaviors expected of all GME associates including a drive for results with a clear bias for action; high levels of maturity and professionalism; giving, receiving and responding to feedback effectively; a high service orientation; and clear commitments to diversity, inclusion, a respectful workplace, and integrity
  • Strategically align talent, processes, and financial resources to organizational imperatives
  • Consistently demonstrate his or proficiency with relationship management, consensus building, critical thinking, risk tolerance, and creative, entrepreneurial-thinking
  • Create sustainable strategic alliances across all organizational functions to build enterprise level value


  • Innovation and Problem Solving — Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities
  • Emotional Intelligence — Establishing and sustaining trusting relationships by accurately perceiving and interpreting one’s own and others’ emotions and behavior in the context of the political environment; leveraging insights to effectively manage one’s own responses and reactions
  • Building Strategic Working Relationships — Developing and using collaborative relationships with other senior leaders throughout the organization to build internally one’s functional reputation in pursuit of improved enterprise-level business results
  • Strategy Development — Translating long-term strategic direction into mid- and short-term strategies; aligning financial and human capital based upon enterprise level resource capabilities
  • Executive Disposition — Demonstrating a poised, credible, and confident demeanor that reassures others and commands respect; conveying an image that is consistent with the organization’s vision and values


  • 10 or more years of related e-commerce experience required; with 5 or more years of experience in senior leadership required
  • Accredited Master’s degree required; additional undergraduate study, certifications, and related leadership experience may be considered in substitution


  • Expert knowledge of digital commerce, including omnichannel strategy, digital marketing and acquisitions, emerging technologies, and e-commerce operations
  • Demonstrate track record of success in driving revenue and growing market share, while leading an e-commerce business
  • Expert knowledge of site optimization and testing, methodology and analysis to improve user experience and lift key success metrics
  • Operational and functional knowledge of e-commerce technologies and platforms
  • g analytical, interpersonal, problem solving, budgeting and planning skills
  • Expert ability to communicate effectively with others using written and spoken English including the ability to define organizational strategy well
  • Expert ability to view the organization within market and cultural contexts to identify entrepreneurial opportunities
  • Expert ability to align talent, financial resources, and processes to organizational strategies
  • Expert relationship building skills, including the capacity to predict and manage behavior, build and leverage cross-functional partnerships within and outside of the organization, and leverage influential leadership
  • Expert ability to manage emotionally-charged disagreements through consensus building, relationship management, and the formation and presentation of logical, business-based arguments
  • Expert knowledge of employee development: talent assessment, competency-based development, motivation and reward
  • Expert understanding of human capital strategy
  • Expert ability to model consistently GME’s commitment to a respectful, diverse, inclusive, and collaborative work environment
  • Expert understanding of change management strategy and practice
  • Consistently demonstrates a commitment to GME policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities